Colour and emotion
The colours of awe
Gold, deep blue and purple are the colours people build with to inspire awe, from the Golden Temple to the blue glass of Chartres.
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Awe is the feeling of standing before something vast. It has no single colour in research, but the places built to produce it agree to a striking degree. Temples, mosques, churches and palaces across the world use gold, deep blue and purple, with white light pouring in. These were the rarest and costliest colours, and they echo the things that awe people in nature: the sun, the night sky, the sea. The pairing is cultural and architectural, and experiments have hardly touched it.
#D4AF37Ultramarine#120A8FLapis blue#26619CRoyal purple#7851A9Aurora green#3DDC97Snow white#FFFAFAWhat studies find
Psychologists Dacher Keltner and Jonathan Haidt described awe in 2003 as a response to vastness that the mind struggles to take in. Later studies link it to wide views, night skies, great buildings and acts of moral beauty. None of this work singles out colour, and colour and emotion surveys seldom include awe. The 2025 review by Jonauskaite and Mohr does find purple and strong, saturated colours tied to feelings of power and admiration. That is the nearest evidence. It seems fair to say that scale, light and rarity produce awe, and that colour helps when it is used at great size or with great richness.
In language
Few languages have a colour idiom for awe, and that is worth noticing. The words tend to describe light. Sanskrit and Hindi praise the divine as tejas, radiance. Arabic speaks of nur, light, as a name of God. English reaches for 'dazzling', 'radiant' and 'golden'. Chinese has a set phrase for a magnificent building, jinbi huihuang, 'gold and jade-green in splendour'. The American hymn America the Beautiful sings of 'purple mountain majesties'. Astronauts' accounts of seeing the Earth describe a blue marble against black. When people try to put awe into words, they speak of brightness and depth before they name a hue.
Around the world
Sacred buildings share a palette. The Golden Temple at Amritsar, the Shwedagon Pagoda in Yangon and Thai temples are covered in gold. Byzantine churches set their saints against gold mosaic. The mosques of Isfahan and Samarkand are tiled in blue and turquoise, and the windows of Chartres cathedral are famous for their blue glass. In Hindu belief Krishna, Rama and Vishnu are blue, often explained as the colour of the endless sky and sea. Ancient Egyptians gave their gods flesh of gold and hair of lapis lazuli. At Uluru in central Australia, sacred to the Anangu, the rock glows red at sunrise and sunset.
Where it is used
Painters in medieval and Renaissance Europe kept ultramarine, ground from lapis lazuli brought from Afghanistan, for the robe of the Virgin Mary, because it cost as much as gold. In 1960 the French artist Yves Klein registered the formula for his own deep blue, International Klein Blue, and covered whole canvases with it. Film makers use the same means for wonder: a wide frame, a deep blue or gold light, a small human figure. Space agencies publish images of blue Earth and violet nebulae that have become shared pictures of awe. In every case the colour is deep, the area is large, and the light seems to come from within.
Awe in colour, place by place
The Harmandir Sahib at Amritsar, the holiest Sikh shrine, is sheathed in gold and stands in a pool that doubles its light. It is known as the Golden Temple.
Krishna, Rama and Vishnu are shown with blue skin, widely explained as the colour of the boundless sky and ocean.
The Shwedagon Pagoda in Yangon and the great temples of Thailand are covered in gold leaf given by worshippers over centuries.
The mosques and madrasas of Isfahan and Samarkand are faced in blue and turquoise tile, with domes meant to recall the sky.
The twelfth and thirteenth century windows of Chartres cathedral are famous for a deep blue glass often called Chartres blue.
Ancient Egyptians described the flesh of the gods as gold and their hair as lapis lazuli, and buried kings in both.
Uluru, sacred to the Anangu people, turns deep red and orange at sunrise and sunset as the low sun lights the iron-rich rock.
Renaissance painters kept ultramarine, ground from Afghan lapis lazuli and as costly as gold, for the robe of the Virgin Mary.
From the table of meanings
Lapis lazuli has been mined in the mountains of Badakhshan for more than six thousand years. Ground to powder it gave ultramarine, the costliest blue in European painting.
Royalty and powerSacred and holyAweSource: Lapis lazuliRed ochre is used in Aboriginal rock art and ceremony, and is traded over long distances. In the Aboriginal flag the red half stands for the earth and for that ochre.
Sacred and holyNature and renewalAweSource: Australian Aboriginal flagMen wear a long scarf, the kabney, on formal occasions, and its colour shows rank. Saffron yellow is kept for the King and the Je Khenpo, the chief abbot.
Royalty and powerSacred and holyAweSource: KabneyYellow was the emperor's colour. Under the Ming and Qing dynasties bright yellow robes and yellow glazed roof tiles, as on the Forbidden City, were reserved for him.
Royalty and powerAweSource: Color in Chinese cultureThe Muisca made offerings of gold figures to the gods at Lake Guatavita. The ritual of a new ruler covered in gold dust gave rise to the legend of El Dorado.
Sacred and holyAweSource: El DoradoAncient craftsmen made Egyptian blue, one of the first synthetic pigments, and blue-glazed faience for amulets. Blue stood for the sky and the Nile.
Sacred and holyProtection and healingAweSource: Egyptian blueThe ancient Egyptians held that the flesh of the gods was gold, which never tarnishes. Royal coffins and masks, like Tutankhamun's, were made of it.
Sacred and holyRoyalty and powerAweSource: Mask of TutankhamunA child born to a reigning Byzantine emperor was called porphyrogennetos, born in the purple. The birth took place in a palace room lined with purple stone.
Royalty and powerAweSource: Born in the purpleOrthodox icons and church mosaics set their figures against a ground of gold. It stands for the light of heaven, not for any earthly place.
Sacred and holyAweSource: IconThe ancient Maya prized green above all colours. Jade and the long green tail feathers of the quetzal were kept for kings. The quetzal is the national bird and gives the currency its name.
Sacred and holyRoyalty and powerAweSource: Resplendent quetzalIn Bali, a black and white chequered cloth called poleng is wrapped around statues, shrines and large trees. It shows the balance of opposites and marks a place as guarded.
Sacred and holyProtection and healingAweSource: Balinese textilesTekhelet is the blue dye the Torah commands for one thread of the fringes on a prayer shawl. The method was lost for centuries, and some Jews now use a dye made from sea snails.
Sacred and holyAweSource: TekheletKrishna, Rama and Vishnu are painted with blue skin, the colour of the sky and the deep sea. The wheel at the centre of the national flag, the Ashoka Chakra, is navy blue.
Sacred and holyAweSource: KrishnaThe Ishtar Gate of Babylon, built under Nebuchadnezzar II, was faced with deep blue glazed bricks set with bulls and dragons. The blue imitated lapis lazuli.
Sacred and holyProtection and healingAweSource: Ishtar GateColours that carry awe
Sources and further reading
- Awe on Wikipedia
- Greater Good Science Center, University of California, Berkeley: What is awe?
- Keltner and Monroy, The expression of awe (Philosophical Transactions of the Royal Society B, 2026)
- NASA: Blue Marble, image of the Earth from Apollo 17
- Jonauskaite and Mohr, Do we feel colours? A systematic review of 128 years of research (Psychonomic Bulletin and Review, 2025)
Original text by the Rang desk, written with AI assistance and checked against the sources above. Meanings of colour vary from place to place and person to person. If we have something wrong, tell us.