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Rang

About Rang

Rang is a free guide to colour. It has pages on 698 colours, pigments and dyes so far, a swatch book of 1,292 named values, and notes on what colours mean in 119 countries. Rang is the word for colour in Hindi, Urdu, Persian, Bengali, Punjabi and many more languages.

The aim is simple: anyone should be able to look up any colour and come away knowing what it is, where its name and its material come from, where it is used, and what it means and how it feels to people in different parts of the world.

How it is arranged

Every colour belongs to one of thirteen families and is filed by kind (pigment, dye, named shade, traditional colour and so on), by where it is used, by what it stands for, by what it is made of, and by the countries and cities it is tied to. Colour and emotion covers twenty feelings. Learn explains how colour works. The swatch book holds every named value, and the lab names any value you give it.

What is live

The world in colour today is rebuilt every day from the calendar: which festivals and remembrances are under way, what is coming, and a colour of the day. New colour pages are written every day, the news wire is checked every few hours, and every page is re-read against its sources over time.

How a page is made

Names and facts come from Wikidata and Wikipedia. The text is written afresh with AI assistance from those sources only: the facts are kept, the wording is ours. Every page is then compared with its source article, and a page that repeats a run of the article's words is rewritten or held back. Each page names its source and links to it and to its licence. Pictures come from Wikimedia Commons under free licences, each credited to its author. Further reading links are ones the source article itself cites from well-known publishers. Anything that falls short waits for a person to review it.

What Rang is careful about

A named colour is not a fixed thing. "Crimson" is a different value in every paint box, and your screen shows it differently from the next one. The value on each page is the one most often given, and is an approximation.

What a colour means is not fixed either. Meanings differ by country, region, faith, generation and family, and they change. Rang says who holds a meaning and where, and names legends as legends. Claims about colour and mood are reported with the strength of the evidence behind them, which is often weak.

Who is behind it

Rang is published by ClearTrust, a company that measures traffic quality for the advertising industry. ClearTrust pays for Rang and keeps it free. Rang is part of the ClearTrust IVT-Free Publication Network. IVT stands for invalid traffic: visits from bots and other fakes, which the network's sites are screened for. Editorial decisions are not for sale: sponsored placements are always labelled.

Get in touch

To suggest a colour, correct a page or ask a question, write to rang@cleartrust.cc.

The weekly palette

Every Monday: seven colours you may not know, what the world is wearing this week, and one idea about colour.