Colour and emotion
The colours of pride
Purple and gold mean rank and pride through the history of costly dyes. Today pride also flies as a rainbow and in national colours.
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Pride has two sets of colours. The older set is purple and gold, the colours of rulers, because for most of history only rulers could afford them. The newer set belongs to groups: the rainbow of the Pride flag, the red, black and green of the Pan-African flag, and the colours of nations and teams. Studies give purple a modest link with pride. The rest is history, and it shows how a colour's meaning can come from the price of a dye or a decision made at a sewing table.
#66023CRoyal purple#7851A9Gold#D4AF37Imperial yellow#FFD400Royal blue#4169E1Flag red#E40303What studies find
Pride is one of the twenty emotions in the 30-nation survey led by Domicele Jonauskaite. In the 2025 review by Jonauskaite and Mohr, purple was the colour most often linked to pride, though only in about a quarter of studies, and red and other strong colours also appeared. The link is weak next to red and anger or yellow and joy. It is easy to see where it comes from. Tyrian purple, made from sea snails on the coast of what is now Lebanon, took thousands of shells for a small amount of dye. Roman law came to reserve the richest purple for the emperor.
In language
A child of a reigning Byzantine emperor was 'born in the purple'. Noble families have 'blue blood', a phrase English took from the Spanish sangre azul. In Chinese, to be 'draped in the yellow robe' (huangpao jiashen) means to be made emperor. English uses 'colours' for a flag: a ship nails its colours to the mast, a student passes with flying colours, and a person shows their true colours. A 'red-letter day' and the red carpet mark honour. In Hindi and Punjabi the turban, pagri, stands for honour itself, and to knock off someone's turban is to shame them. Its colour often tells of region, community or occasion.
Around the world
Each court had its own proud colour. In China bright yellow was kept for the emperor under the Ming and Qing. In Japan the court rank system set up in 603 put purple caps at the top. Among the Asante of Ghana, kente cloth woven with gold-yellow silk was the dress of kings. Thai people wear yellow to honour King Bhumibol, who was born on a Monday, the day whose colour is yellow. The Dutch wear orange for their royal house. In New Zealand the red, black and white national Mฤori flag, chosen in 1990, stands for tino rangatiratanga, self-determination.
Where it is used
The rainbow flag was made by Gilbert Baker for the 1978 Gay Freedom Day parade in San Francisco. It first had eight stripes, each with a meaning, and settled at six. It is now the best known symbol of LGBTQ pride worldwide. The Pan-African flag of red, black and green was adopted in 1920 by Marcus Garvey's movement in New York and influenced the flags of several African states. National teams and their supporters wear the flag's colours or, like Australia's green and gold, colours of their own. Graduates, judges and clergy wear purple and scarlet robes that still follow old rules of rank.
Pride in colour, place by place
Tyrian purple, made from sea snails at Tyre in today's Lebanon, was so costly that Rome reserved the richest purple robes for the emperor.
Under the Ming and Qing dynasties bright yellow was the emperor's colour. To be 'draped in the yellow robe' still means to take the throne.
The court rank system introduced in 603 gave the highest officials purple caps, and deep purple stayed a colour of high rank for centuries.
Kente, woven in strips by Asante and Ewe weavers, was royal dress. Its gold-yellow is widely explained as standing for wealth and kingship.
Gilbert Baker made the first rainbow flag for the 1978 Gay Freedom Day parade in San Francisco. The common version has six stripes.
The red, black and green Pan-African flag was adopted in 1920 by the movement led by Jamaican-born Marcus Garvey, as a sign of Black pride.
The national Mฤori flag, in red, black and white, was chosen in 1990 and stands for tino rangatiratanga, Mฤori self-determination.
Yellow is the colour of Monday, the birthday of King Bhumibol, and Thais have worn yellow shirts to honour the monarchy.
From the table of meanings
The flag uses the four Pan-Arab colours: a red bar at the hoist with green, white and black bands. It was designed by a young Emirati, Abdullah Al Maainah, in 1971.
Politics and protestPrideSource: Flag of the United Arab EmiratesThe flag is a black double-headed eagle on red, the banner of the fifteenth-century hero Skanderbeg. Fans chant Kuq e Zi, red and black.
Politics and protestPrideSource: Flag of AlbaniaThe black eagle gives the country its own name for itself: Shqiperia is commonly read as the land of the eagles.
Politics and protestPrideSource: AlbaniaThe lowest band of the flag is orange, often called apricot, after the national fruit. The constitution says it stands for the creative talent and hard work of the people.
Politics and protestNature and renewalPrideSource: Flag of ArmeniaThe flag is sky blue, white and sky blue, created by Manuel Belgrano in 1812. National teams are called the Albiceleste, the white and sky blue.
Politics and protestPrideSource: Flag of ArgentinaBoca Juniors play in blue and gold. The club's story is that in 1907 it took the colours of the flag of the next ship into port, which was Swedish.
Festival and celebrationPrideSource: Boca JuniorsThe golden Sun of May at the centre of the flag recalls the May Revolution of 1810. Its face is linked with Inti, the Inca sun god.
Politics and protestPrideSource: Sun of MayGreen and gold have been the official national colours since 1984 and are worn by national sports teams. They echo the leaves and flowers of the golden wattle.
Festival and celebrationPrideSource: National colours of AustraliaA Test cricketer is given a dark green cap, the baggy green, on first playing for Australia. Many players wear the same faded cap for a whole career.
Festival and celebrationPrideSource: Baggy greenThe black upper half of the Aboriginal flag stands for the Aboriginal people of Australia.
Politics and protestPrideSource: Australian Aboriginal flagThe flag is a red disc on a green field. The red is read both as the sun rising over Bengal and as the blood of those who died in the 1971 Liberation War.
Politics and protestPrideSource: Flag of BangladeshThe national football team is called the Red Devils, a name first used by a journalist in 1906 for the side's red shirts.
Festival and celebrationPrideSource: Belgium national football teamThe Flemish flag is a black lion on yellow, and the Walloon flag a red cockerel on yellow. The language communities are often shown by these colours.
Politics and protestPrideSource: Flag of FlandersThe black, yellow and red of the flag come from the arms of the Duchy of Brabant: a gold lion with red claws and tongue on black. They were raised in the 1830 revolution.
Politics and protestPrideSource: Flag of BelgiumColours that carry pride
Also part of it, and being written: Imperial yellow.
Sources and further reading
- Purple on Wikipedia
- Gilbert Baker Foundation: Rainbow flag colour meanings
- Jonauskaite and Mohr, Do we feel colours? A systematic review of 128 years of research (Psychonomic Bulletin and Review, 2025)
- Jonauskaite and colleagues, Universal patterns in color-emotion associations (Psychological Science, 2020)
Original text by the Rang desk, written with AI assistance and checked against the sources above. Meanings of colour vary from place to place and person to person. If we have something wrong, tell us.