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Rang

Colour and emotion

The colours of joy

Yellow is the world's most agreed colour of joy, with orange close behind. In China joy is red, and at Holi in India it is every colour at once.

Yellow is the colour most often tied to joy, and orange comes close behind. It is one of the steadiest findings in colour research. But joy is also red in China, where red marks weddings and the New Year, and many-coloured in India, where Holi throws every colour at once. The common thread is brightness. Light, strong, warm colours read as happy almost everywhere, and dark, dull ones do not. Whether a yellow wall can make anyone happier is a separate question, and the answer so far is that nobody has shown it.

What studies find

A 2025 review by Domicele Jonauskaite and Christine Mohr gathered 132 studies from 64 countries. Yellow was linked to joy in about nine out of ten of the studies that tested it, and orange in about three out of four. The same team's survey of 4,598 people in 30 nations found the yellow and joy link everywhere, though related work found it weaker in sunnier countries and stronger in cooler, rainier ones. In a Manchester study, healthy adults most often picked yellow to stand for their mood. All of this measures what people associate, not what they feel. Lightness and strength of colour seem to matter more than the exact hue.

In language

English speakers have a 'sunny' mood, are 'tickled pink' when delighted and 'in the pink' when well. In Chinese, joy is red: weddings and births are called 'red affairs' (hongshi), and the wedding character for double happiness is written in red. In Hindi the word rang means colour and also fun or high spirits, so a spoiled celebration is 'rang mein bhang', hemp in the colour. Rangeen, colourful, describes a lively person or evening. French, Spanish, German and Japanese all speak of a rose-coloured life or rose-coloured glasses. Few languages say 'yellow with joy' outright. The link lives more in pictures, sunshine and flowers than in idiom.

Around the world

In India yellow belongs to spring and to blessing. Many people wear it for Basant Panchami, when mustard fields flower, and turmeric paste is rubbed on the bride and groom before many Hindu weddings. In China and across much of East Asia, red does the work that yellow does elsewhere. In Japan, red and white together mark a happy occasion. Among the Akan of Ghana, white is worn for joyful events such as a birth or a recovery from illness. In Mexico a strong pink, rosa mexicano, has become a sign of festivity. Bright and light is the shared rule. The hue is local.

Where it is used

Designers lean on yellow whenever they want a friendly, cheerful first impression. The smiley face is yellow, and so are most emoji faces. In Pixar's film Inside Out the character Joy glows yellow. Toy makers, children's television and holiday brands use saturated yellows and oranges for the same reason. Festivals go further. At Holi, coloured powder called gulal is thrown over friends and strangers alike, and joy is the mixture itself. There is a practical limit, though. Yellow is hard to read as text on white, and paired with black it turns into a warning. Context decides which yellow people see.

Joy in colour, place by place

๐Ÿ‡ฎ๐Ÿ‡ณ India

Before many Hindu weddings, relatives rub turmeric paste on the bride and groom in the haldi ceremony. The yellow stands for blessing and a happy start.

๐Ÿ‡ฎ๐Ÿ‡ณ India, ๐Ÿ‡ณ๐Ÿ‡ต Nepal

At Holi, people throw coloured powder called gulal, most often pink and red, over family, friends and strangers to welcome spring.

๐Ÿ‡จ๐Ÿ‡ณ China

Happy events such as weddings and births are called 'red affairs'. The double happiness character is cut from red paper and pasted up at weddings.

๐Ÿ‡ฏ๐Ÿ‡ต Japan

Red and white together, called kohaku, mark celebrations. Striped red and white curtains hang at openings, graduations and festivals.

๐Ÿ‡บ๐Ÿ‡ธ United States

The yellow smiley face was drawn in 1963 by Harvey Ball in Worcester, Massachusetts, for an insurance company's staff campaign.

๐Ÿ‡ฌ๐Ÿ‡ญ Ghana

Among the Akan, white is worn for joyful occasions such as a birth, a victory or recovery from illness, in contrast to the dark cloth of funerals.

๐Ÿ‡ฒ๐Ÿ‡ฝ Mexico

A vivid pink known as rosa mexicano, named by the designer Ramรณn Valdiosera, is used in dress, craft and buildings as a sign of Mexican festivity.

From the table of meanings

๐Ÿ‡ง๐Ÿ‡ฉ Bangladesh

On Pohela Boishakh, the Bengali New Year in April, women wear white saris with red borders and men wear red and white panjabis for the morning processions.

Festival and celebrationJoySource: Pohela Boishakh
๐Ÿ‡ง๐Ÿ‡ฉ Bangladesh

At the gaye holud, held a day or two before a wedding, relatives rub turmeric paste on the bride and groom. Guests dress in yellow and orange.

Weddings and marriageFestival and celebrationJoySource: Gaye holud
๐Ÿ‡ง๐Ÿ‡ฉ Bangladesh

On Pohela Falgun, the first day of spring, young women wear yellow and orange saris, a shade called basanti, with flowers in their hair.

Festival and celebrationNature and renewalJoySource: Pohela Falgun
๐Ÿ‡ง๐Ÿ‡ฌ Bulgaria

The Rose Valley near Kazanlak grows pink damask roses for rose oil. The harvest in late May and June is marked by a festival and the crowning of a Rose Queen.

Nature and renewalFestival and celebrationJoySource: Rose Valley, Bulgaria
๐Ÿ‡ง๐Ÿ‡ท Brazil

The national football team plays in a yellow shirt with green trim, the canarinho. It was chosen in a newspaper contest after the 1950 World Cup final was lost in white.

Festival and celebrationPrideJoySource: Brazil national football team
๐Ÿ‡จ๐Ÿ‡ณ China

Red stands for good fortune and happiness. Brides traditionally wear it, doors are hung with red couplets at New Year, and gifts of money come in red envelopes.

Luck and prosperityFestival and celebrationWeddings and marriageJoySource: Color in Chinese culture
๐Ÿ‡จ๐Ÿ‡บ Cuba

Yellow is the colour of Our Lady of Charity of El Cobre, patron of Cuba, and of Ochun, the Santeria spirit of rivers and love. Pilgrims bring her sunflowers.

Sacred and holyLove and desireJoySource: Our Lady of Charity
๐Ÿ‡จ๐Ÿ‡ฟ Czech Republic

Decorated Easter eggs are called kraslice, a name that comes from an old word for red. Girls give them to boys on Easter Monday.

Festival and celebrationLuck and prosperityJoySource: Easter egg
๐Ÿ‡ช๐Ÿ‡ธ Spain

At the San Fermin festival in Pamplona each July, runners and crowds dress in white with a red neckerchief and red sash.

Festival and celebrationJoySource: Festival of San Fermรญn
๐Ÿ‡ช๐Ÿ‡น Ethiopia

Yellow daisies called adey abeba cover the highlands at the end of the rains in September. Children give bunches of them at Enkutatash, the New Year.

Festival and celebrationNature and renewalHopeJoySource: Bidens macroptera
๐Ÿ‡ซ๐Ÿ‡ฎ Finland

On the eve of May Day, students and former students of every age put on their white graduation caps for picnics and parties in the parks.

Festival and celebrationJoySource: Walpurgis Night
๐Ÿ‡ฌ๐Ÿ‡ง United Kingdom

Queen Victoria married in white silk and lace in 1840. Prints of the dress spread widely, and white became the usual colour for brides across the West.

Weddings and marriagePurity and peaceJoySource: White wedding
๐Ÿ‡ฌ๐Ÿ‡ญ Ghana

White is worn for a baby's naming day, for thanksgiving after an illness and at the funeral of someone who died very old, when the family gives thanks for a long life.

Festival and celebrationPurity and peaceJoySource: Akan people
๐Ÿ‡ฌ๐Ÿ‡ท Greece

Eggs are dyed red on the Thursday before Easter to stand for the blood of Christ. After the midnight service families crack them against each other.

Sacred and holyFestival and celebrationJoySource: Easter egg

Colours that carry joy

Also part of it, and being written: Orange, Marigold.

More colours our sources tie to joy

Sources and further reading

About this page

Original text by the Rang desk, written with AI assistance and checked against the sources above. Meanings of colour vary from place to place and person to person. If we have something wrong, tell us.

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

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