Colour in society
Wedding colours around the world
Red in India, China and Vietnam, white in the West since the 1840s, and many traditions that use several colours in one day.
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Brides in much of the world marry in red, the colour of good fortune and married life across South and East Asia. The white wedding dress is a European fashion that spread after Queen Victoria wore one in 1840. Many traditions use more than one outfit and more than one colour in a day, and families everywhere now mix old customs with new tastes.

Red
In North India a Hindu bride usually wears red or a deep pink, with red sindoor in the parting of her hair after the ceremony. Custom differs across the country. A Bengali bride wears a red Banarasi sari, with white and red bangles. A bride in Kerala may wear cream with a gold border. In Maharashtra, yellow and green are favoured, and Tamil brides often wear a deep red or maroon silk. Chinese brides traditionally wear red embroidered with gold, and Vietnamese brides a red ao dai. Red in all these stands for luck, joy and prosperity.
White
Before the nineteenth century a European bride simply wore her best dress, in any colour. Queen Victoria's white satin and lace at her wedding in 1840 was widely pictured, and white slowly became the fashion for those who could afford a dress worn once. Its link with purity was attached later. The white dress spread around the world in the twentieth century with films and magazines. In Japan a Shinto bride wears the all-white shiromuku, an older and separate tradition, and may change into a brightly coloured kimono afterwards.
Many colours
At a Yoruba wedding in Nigeria the couple wear matching handwoven aso oke, and each family dresses its guests in a chosen cloth and colour, a custom called aso ebi. Ghanaian couples often wear kente in gold, green, red and blue. A Moroccan bride may change through several kaftans of different colours during the celebration. In Korea the mothers of the couple traditionally wear contrasting colours, often pink for the bride's side and blue for the groom's. Many couples today hold two ceremonies, one in white and one in traditional dress.
Colours on this page
Sources and further reading
- Wedding dress on Wikipedia
- JSTOR Daily: A Natural History of the Wedding Dress
- The Conversation: Why do brides wear white?
- BBC Religions: Hinduism, weddings
- Victoria and Albert Museum: Wedding dress
Original text by the Rang desk, written with AI assistance and checked against the sources above. Meanings of colour vary from place to place and person to person. If we have something wrong, tell us.