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On now: 1 to 31 Oct 2026

Pink October (Breast Cancer Awareness Month)

Pink ribbons, pink shirts and landmarks lit pink through October, to raise awareness of breast cancer.

This is an image of "African people at work" from
Photo: PillowcaseSWD, CC BY-SA 4.0, via Wikimedia Commons

The colours of Pink October (Breast Cancer Awareness Month)

October has been Breast Cancer Awareness Month since 1985, and since the early 1990s it has been pink. The pink ribbon was spread in 1992 by Self magazine and the cosmetics company Estée Lauder, which handed out more than a million of them. A Californian woman, Charlotte Haley, had earlier made peach-coloured ribbons by hand to press for more research money, and declined to work with the magazine. Pink was chosen as a colour widely read as feminine, gentle and hopeful. Today buildings from the Eiffel Tower to the Sydney Opera House are lit pink, and sports teams play in pink. Critics use the word pinkwashing for companies that sell pink products while giving little to the cause.

#F49AC1Ribbon pinkThe pink ribbon.
#E6338FHot pinkShirts, lights and banners.
#F7C6A3Haley peachThe earlier handmade peach ribbon.

Values are fair approximations, not official shades.

Read about the colours

PinkThe colour of the campaign.PeachCharlotte Haley’s original ribbon.

Also part of it, and being written: Shades of pink (From pale ribbon pink to hot pink.).

About this page

Written by the Rang desk with AI assistance. Background: "Breast Cancer Awareness Month" on Wikipedia. Customs differ from family to family and place to place. If this is your tradition and we have it wrong, tell us.

The weekly palette

Every Monday: seven colours you may not know, what the world is wearing this week, and one idea about colour.