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Next: 28 Apr 2027

Denim Day

Blue jeans worn on purpose, in protest at a court ruling that blamed a rape victim’s tight jeans.

The Naval Facilities Engineering Command (NAVFAC) Pacific Financial Management (FM) department participates in "Denim Day" April 26 in support of Sexual Assault Awareness Prevention Month (SAAPM). For the past 18 years,
Photo: NAVFAC, Public domain, via Wikimedia Commons

The colours of Denim Day

In 1998 the Italian Supreme Court overturned a rape conviction. The judges reasoned that the victim's jeans were so tight that she must have helped to remove them, which they took to imply consent. The next day women in the Italian parliament came to work in jeans in protest. The story reached Los Angeles, where the group Peace Over Violence held the first Denim Day in 1999. It is now kept on a Wednesday in late April, during Sexual Assault Awareness Month in the United States. People wear jeans to work and school to say that clothing is never an invitation or an excuse. The colour is simply that of denim, cotton dyed with indigo.

#3F5F8ADenim blueIndigo-dyed cotton twill.
#8FA8C8Faded denimWorn and washed jeans.
#1F2A4DRaw indigoUnwashed dark denim.
#1F9E9EAwareness tealThe ribbon colour of sexual assault awareness.

Values are fair approximations, not official shades.

Read about the colours

IndigoThe dye that makes denim blue.IndigoThe colour itself.TealThe awareness ribbon for the month.
About this page

Written by the Rang desk with AI assistance. Background: "Denim Day" on Wikipedia. Customs differ from family to family and place to place. If this is your tradition and we have it wrong, tell us.

The weekly palette

Every Monday: seven colours you may not know, what the world is wearing this week, and one idea about colour.