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Rang

Art Deco pastels

Miami Beach

Hundreds of 1930s hotels in pink, mint, aqua and peach line the streets behind the beach, with neon at night.

A photograph taken of Ocean Drive in Miami Beach, Florida.
Photo: Massimo Catarinella, CC BY-SA 3.0, via Wikimedia Commons

Why Miami Beach is flamingo pink

The southern end of Miami Beach, in Florida, holds one of the largest groups of Art Deco buildings in the world, mostly small hotels and flats put up in the 1930s and early 1940s. They have rounded corners, porthole windows and bands like ocean liners. When new, most were white or off-white with a little colour on the trim. By the 1970s the district was shabby and marked for demolition. A campaign led by Barbara Capitman won it protection in 1979. Her colleague, the designer Leonard Horowitz, then devised a palette of pastel pinks, blues, greens and yellows to bring out the details. Those colours, later made famous by television, now define the place.

Values are fair approximations of what the eye sees there, not measurements.

Colours tied to Miami Beach

About this page

Written by the Rang desk with AI assistance. Background: "Miami Beach Architectural District" on Wikipedia. If you know Miami Beach and we have it wrong, tell us.

Photo credits on this page

The small pictures above come from Wikimedia Commons under free licences. Some are cropped to fit.

The weekly palette

Every Monday: seven colours you may not know, what the world is wearing this week, and one idea about colour.